Illustrative engagements

Case 01

A bespoke tile and stonework studio business in Singapore

Challenge

Scale is the liability: showroom reviews flag rushed service and generic outcomes. An ID specifying a one-off GCB feature wall cannot get co-created patterns or dedicated project management from a volume retailer.

Approach

We anchored the brand on its actual wedge — Tessellate Studio is the only studio in Singapore that co-creates bespoke tile and stone narratives — custom patterns, bookmatched slabs, art-led mosaics — with dedicated ID and contractor coordination and declared lead times, built specifically for GCB and landed renovations where the surface IS the design statement. — and stripped the visual language back to one bold idea per screen.

Outcome

Distinct positioning, clearer enquiries from the right buyer profile, faster sales conversations.

Case 02

An SME aiming for the interior designers serving gcb and bungalow owners segment

Challenge

The brief had a clear vision but the existing site didn't support it — too much copy, no real hierarchy, mobile felt like an afterthought.

Approach

We rebuilt with restraint: one hero idea, three sections, an honest FAQ, and a 24-hour response promise on the contact path.

Outcome

Faster load times, higher mobile engagement, and an enquiry rate that actually correlates with the target segment.

Case 03

A boutique operator in bespoke tile and stonework studio with a wholesale ambition

Challenge

Hard to communicate B2B credibility on a site originally designed for end consumers — pricing, terms, and capacity were buried.

Approach

We separated the consumer-facing front-of-house from the B2B services page, gave wholesale buyers their own clear pathway with concrete numbers (MOQ, lead time, pricing bands), and made the FAQ answer their actual objections.

Outcome

Wholesale enquiries became qualified by default — fewer tyre-kickers, faster contract close.